On average, the Russians spend 4 hours and 20 minutes a day watching videos. The users are not interested in TV channels and very negative to advertisement, said the Russia’s business daily Kommersant with reference to the research of Brand Science.
The survey included more than 1.5 thousand people living in cities with population 100 thousand and more. About 50% of respondents for used five different gadgets to watch the video during the previous month.
While the television remains dominant in the structure of views, but digital video is an incentive for the growth of viewing video by means of mobile devices. 60% Of YouTube’s traffic now comes from mobile devises.The consumption growth was caused by users have the opportunity to watch video in public transport, queues and other places.
TV viewers are more likely to watch films (81%) and news (69%). Music clips (38%) and video blogs (40%) are more popular on smartphones. Films (62%) and clips (38%)- on tablets.
